Tide & Tern
AI & Web for Small Business

Move faster than the corporations you compete with.

Tide Tern helps small and medium businesses adopt AI workflows, modern websites, and smarter operations — so you can cut costs, win more leads, and adapt quicker than the big players ever could.

The state of AI for small business
68%
of SMBs adopted AI tools in 2025
40%
cost reductions reported by SMBs using AI
$25K
average annual savings for small businesses
$3.50
returned for every $1 invested in AI

Figures reflect broad SMB market research, not guaranteed individual results. Your potential is what we map out together.

01

The small business advantage

Big companies get stuck in committees and quarterly roadmaps. You don’t. Small and medium businesses can adopt AI faster, adapt quicker, and see results in weeks — not fiscal years.

  • Faster implementation, with no corporate bureaucracy to slow it down
  • More agility to test, adopt, and adjust as you go
  • Personalized customer experiences that bigger competitors can’t match
  • A local, hands-on partner instead of a faceless agency
“While Fortune 500 companies spend months in committee meetings, your business can have an AI assistant answering customers by next week.
— the Tide Tern approach to AI adoption
02

What we do

Three core practices that work together — from the site customers land on, to the AI behind the scenes, to the strategy that ties it all together.

Website Design & Development

  • Modern, responsive sites built to convert
  • AI-powered personalization and UX
  • SEO and performance optimization
  • E-commerce and payment integration

AI Implementation

  • Chatbots for 24/7 customer service
  • Predictive analytics for better decisions
  • Process automation and workflow design
  • Custom AI solutions for your industry

IT & Strategy Consulting

  • Technology strategy and planning
  • Cloud migration and setup
  • Security assessment and hardening
  • Digital transformation guidance

Also available: copywriting & blog content, social and ad management, logo & brand kits, SEO analysis, and email marketing.

03

Where AI moves the needle

The same three places, again and again, where the right automation frees up time and money.

Customer Service

  • Automated answers to common questions
  • 24/7 availability without extra staff
  • Personalized customer interactions
  • Faster responses, happier customers

Operations

  • Streamlined, automated workflows
  • Smarter inventory and scheduling
  • Data-driven decision making
  • Fewer manual errors and lower costs

Marketing & Sales

  • Targeted lead generation
  • Social content and management
  • Customer behaviour insights
  • Automated email campaigns
04

Free AI Impact Report

See exactly how AI could change your business.

Tell us a little about your business and we’ll put together a personalized report — no cost, no obligation.

  • Custom AI recommendations for your industry
  • Cost-benefit analysis specific to your business
  • An implementation roadmap with realistic timelines
  • Competitive analysis and market opportunities
  • A clear-eyed risk assessment

Request your report

Takes 30 seconds. We’ll be in touch within two business days.

Your details are shared only with Tide Tern.

Request received.

Thanks — we’ll review your business and send your personalized AI Impact Report within two business days.

Ready to get started?

Book your free 30-minute AI strategy call.

A focused, no-pressure conversation about where AI can actually help your business — and what it would take to get there.

What we’ll cover

  • Your current business challenges
  • AI opportunities specific to your industry
  • A custom implementation strategy
  • Investment needs and expected ROI

What you’ll leave with

  • Specific AI tools that would move your business
  • A realistic timeline to results
  • What the investment looks like
  • How to get started in the next 30 days
Book my strategy call
05

Who you’ll work with

Andrew McGowan, Founder of Tide Tern

Andrew McGowan

Founder & Principal Consultant

Tide Tern pairs hands-on experience running digital retail and e-commerce operations with practical, current AI expertise. The focus is simple: help small and medium businesses adopt the tools and workflows that let them operate with more flexibility — and compete well above their weight.

No corporate runaround, no jargon for its own sake. Just a local partner who builds the thing, measures it, and tunes it until it works.